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Storytelling-based Tourism as Kemenparekraf ’s New Breakthrough During the Pandemic

The tourism business has been heavily impacted by the pandemic, as everyone must stay at home to reduce the spread of Covid-19. For that reason, the Minister of Tourism and Creative Economy, Sandiaga Uno, proposes a concept called Storynomic Tourism or storytelling-based tourism. 

Sandiaga wishes that storytelling-based tourism can become a new breakthrough to introduce tourism destinations in the country. So what is Storynomic Tourism? Storynomic Tourism is a tourism communication approach that prioritizes narration, creative content, and culture.

Indonesia is rich with various cultures and legends, and myriads of tourist spots have a history behind them. That is why Sandiaga said that the tourism concept can help people who live around the tourist spots.

Through his Twitter account @sandiuno, he stated that the tourism concept can help to create new job opportunities to replace the ones lost due to the pandemic. 

Sandiaga stated his idea after visiting a tourism spot in North Sumatra. They visited the Aek Sipaulak Hosa bathing place at the top of Silalahi Hill, Silahisabungan Sub-district, Dairi Regency.

Upon entering the bathing place, Sandiaga asked what is the meaning of Aek Sipaulak Hosa. It turns out that the phrase means “Restoring lost energy”. 

Through his Twitter account, Sandiaga then explained that Aek Sipaulak Hosa is a part of the legend of King Silahisabungan. It is told that the King was traveling with his pregnant wife. His wife was getting thirsty. There, King Silahisabungan plunged his staff to a stone, and water started to come out of the stone.

Now, the bathing place has become a tourist spot. The surrounding communities believe that the place can be used to relieve fatigue. According to Sandiaga Uno, legends or myths such as this can be leveraged to attract tourists who want to undergo a unique experience.

If you want to go on a trip by car, make sure that the car you’re going to use is in a clean and safe condition. Don’t let your trip be interrupted in the middle of the road due to some trivial problems. 

If you can’t be bothered, you can choose to use a rental car. Make sure to use TRAC’s services, which is one of the business lines of PT Serasi Autoraya (SERA). 

SERA itself is a subsidiary of PT Astra International Tbk. It is engaged in integrated transportation solution services, sales of used vehicles, and logistics management services. SERA always ensures that all lines of business comply with the applicable health protocol. 

TRAC’s car rental service provides unquestionable comfort and safety for its users amid the pandemic, both for family vacations and official trips with colleagues. 

TRAC also provides regular bus and tour bus rental services. This bus rental service is suitable for those who want to travel with their family or co-workers amid the pandemic if there are any important matters to attend to. In the current pandemic era, the cleanliness of all TRAC’s vehicles is guaranteed.

Go right ahead and use TRAC’s car and bus rental services. It’s really easy to do, you can order car or bus rental services by contacting Customer Assistance Center at 1500 009 or through the TRAC To Go application from your smartphone.


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