SERA’s 35 years of Excellence: Growing Together, Passing Down Cultural Values

On Monday, March 24, 2025, Serasi Autoraya (SERA) celebrated its 35th anniversary, which fell on March 22. This special occasion marks SERA’s 35-year meaningful journey full of exceptional achievements. Themed “Bertumbuh Bersama, Mewariskan Nilai Budaya” (Growing Together, Passing Down Cultural Values), this celebration serves as a reminder that sustainable growth is unattainable without cultural values that are preserved and passed down through generations.

For over three decades, SERA has been a key player in the major transformations of the transportation, logistics, and auction industries in Indonesia. Throughout the journey, SERA has not only focused on business growth but also established the company’s cultural values as a strong foundation for navigating changing times.

SERA’s 35-year journey is made possible by its stakeholders—management, customers, partners, and everyone at SERA—who play a major role in giving endless encouragement and support. Collaboration, innovation, and a sense of togetherness are the fuel that drives SERA to take a step beyond.

In addition to growing its business, SERA continues to build an inclusive and adaptive corporate culture. Every value that SERA has fostered since its establishment is passed down and strengthened across generations through a wide range of internal activities, training, and corporate social responsibility programs.

Throughout the journey, SERA continues to innovate, keeping pace with the changing times by undertaking digital transformation, developing technology-based services, and enhancing the quality of service to customers. At the heart are SERA’s cultural values, which guide all these efforts: integrity, professionalism, cooperation, excellent service, and altruism.

These values enable SERA not only to survive but also to remain relevant and adaptable to rapid changes. Moreover, these values enable SERA to have a positive impact on society.

This 35th anniversary is not the end of a journey but a new chapter full of opportunities and challenges. With collaborative and creative spirits, SERA is well prepared to keep moving forward—creating innovation, expanding the reach of benefits, and maintaining the values that have become the company’s identity.

Let’s continue to grow together, share our values, and create a bigger impact for a brighter future. For SERA, the age of 35 is a starting point towards a more meaningful and sustainable future.