Jakarta- After app-based taxi or motorcycle taxi became a trend, car rentals have begun mulling over developing their own apps. TRAC-Astra Rent a Car Marketing Director Hadi Winarto said that the company is dipping its toes into app-based car rental business in Indonesia. If it’s successful, there is a higher chance that TRAC will continue the business in car rental application.
“We are mulling over this model. We want to see whether it works in Indonesia. Let’s see if it works or not. Businesses also have their embryonic stage. Once the embryonic stage of five years has passed, then we’ll see if it has grown or is stuck,” Hadi said (Detik.com, February 18, 2016).
Hadi said that the growth of taxi- or ride-hailing application has not really affected car rental companies. Moreover, when using such apps, customers do not know the identity of the driver or the condition of the car that they’re going to ride on.
It has something to do with the safety and the security of customers when they use the service of a taxi or ride-hailing app. “In car rental business, if anything happens, customers can complain to the rental company. This way, customers can feel safer about the identity of the driver,” Hadi said.
Now there are already several companies that offer online applications. One of the benefits offered is that customers can book a car without queueing. Furthermore, customers can get real-time information without having to move an inch from their house or office.
From booking to returning the car, our rental app and process have been designed to be synchronized with your life. All you have to do is download the app, fill in your profile, make reservation, pick up the car, and return it to the determined location.
This online app makes it easier for people when they want to rent a car, especially during religious holidays, the moment to gather with the family. Some people choose to spend religious holidays in their hometown, but some choose to take their family on a vacation out of town or just stay in Jakarta.
No matter how people choose to spend their Eid al-Fitr moments, they will need a vehicle. Car rental can be a good alternative to have a nice trip. According to TRAC Chief Operating Officer Agus Riyadi, one of the benefits of renting a car is the variety of options. “We can choose to rent an MPV or other types of cars,” he said (Detik.com, May 20, 2018).
Now, everyone can rent a car from TRAC using the app TRAC To Go, which makes it even easier for people to rent a car. The app can be downloaded from Play Store.