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STARTING 2021 WITH ACHIEVEMENTS, SERA WON 2 AWARDS AT INNOVASTRA 37

On Tuesday, March 9, 2021, the InnovAstra 37 Awarding event was held online by the Astra Management Development Institute (AMDI) Team. InnovAstra is the highlight of the innovation project competition held for all members of the Astra Business Group.

This year, the innovation theme is "Innovate to Achieve Cost Leadership". The 92 finalists from all lines of the Astra Business Group participated in the event. The categories of projects included were:

· Suggestion System (SS)

· Quality Control Circle – Technical (Technical QCC)

· Quality Control Circle – Technical (Technical QCC) – Design Thinking

· Quality Control Circle – Non-Technical (Non-Technical QCC)

· Quality Control Circle – Non-Technical  (Non-Technical QCC) – Design Thinking

· Quality Control Project (QCP)

· Quality Control Project (QCP) – Design Thinking

· Business Performance Improvement (BPI)

· Value Chain Innovation (VCI)

· BPI & VCI – Design Thinking

During the opening remarks of InnovAstra 37, the President Director of PT Astra International, Djony Bunarto Tjondro, conveyed a message about the importance of innovation in the current era of disruption and how we can continue to be sustainable and resilient to face it. "No matter how small the innovation is, as long as it has added value, it must be appreciated. We must have the spirit and mindset of innovation, strengthened by digitalization,” he said.

At this event, SERA won 2 very prestigious awards, namely:

· Winner of the QCP Design Thinking Category : TRAC Rental entitled “Accessibility to achieve excellence booking journey with TRACtoGo Application”

· Winner of the SS Category : SELOG Surabaya entitled “Digital Control Validation Stock”

Congratulations to the winners of InnovAstra 37. Hopefully, the excitement and enthusiasm for innovation do not stop at the competition, and innovation can also be engrained as a culture within all SERA personnel.


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