TRAC, the subsidiary of Serasi Autoraya, won its 18th Superbrands Awards in the Best Car Rental category late last year. It was announced at the 2023 Superbrands Awards at the Sheraton Hotel, Gandaria City, on October 27, 2023.
In the 2023 Superbrands Awards, 41 major companies from diverse categories received their awards. In collaboration with Nielsen, Superbrands presented the awards based on five aspects: market dominance, longevity, goodwill, customer loyalty, and overall market acceptance.
At the event, the Superbrands Awards was presented by Grandtyana Mayasari, CEO of Superbrands Indonesia, to Fransisca, the Head of SERA’s Communication and Marketing Division. “This award is a significant milestone for brand owners, as it shows the performance and business strategies amidst the post-pandemic global economic challenges. We are grateful that Indonesia’s economic growth remains high,” said Grandtyana Mayasari.
“We would like to thank Superbrands for trusting TRAC to this day so that TRAC’s brand performance becomes increasingly positive for the public. Hopefully, TRAC can enhance its awareness and positive image to the public and increase customers’ and leads’ trust to continue and start using our services,” Fransisca concluded.
For more information on TRAC’s promotions and products, visit its official website www.trac.astra.co.id or download the TRACtoGo app on the App Store or Play Store.