At the end of 2023, a subsidiary of Serasi Autoraya (SERA), Balai Lelang Serasi (IBID), held an influencer gathering to introduce Astra Car Valuation. More than 20 influencers attended the event with the theme of Inspeksi Bikin Pasti (Inspection to Assure), organized on Friday, December 15, 2023, at Cerita Rasa Restaurant, Ampera, South Jakarta.
In his opening speech, Fransisca, the Corporate Communication & Marketing Division Head of SERA Group, said, “I would like to thank the influencers for attending this gathering. In this event, I hope you can help us educate the public about Astra Car Valuation, an accurate, detailed, and transparent car inspection service, so they won’t be hesitant about buying a used car,” she said.
In this event, the influencers were educated directly by Daddy Doxa Manurung (the President Director of IBID) and Wisnu Pryasto (the Digital Business, Marketing, & Product Development Head of IBID). Experienced inspectors from Astra Car Valuation also showed how to inspect a car and explained the results. “Thanks for coming. We hope that Astra Car Valuation can be successful and grow not only in Jadetabek, but also across Indonesia,” said Daddy Doxa.
Astra Car Valuation is a digital product of IBID. It’s the only car inspection service with the latest technology,Guided Inspection System, integrated into the digital inspection device. It allows a thorough inspection and minimizes human error. The inspection is accurate, detailed, and transparent.
Astra Car Valuation will be particularly helpful for first-time buyers of used cars by providing them with a car inspection report, grading the vehicles accordingly from A as excellent to E as the poorest. Astra Car Valuation can also recommend the sell and buy prices.