SERA HOLDS A GATHERING FOR THE MEDIA

Bogor – PT Serasi Autoraya (SERA) held a Media Gathering titled “Meet Up with SERA Group - Bidding for Best, Journey in Style” on May 2nd 2024. This event held in Bogor was not only to gather with the media but also to give information about SERA Group’s achievements, especially TRAC and IBID during the Lebaran period last month, as well as future strategy implementation.

The event, which presented Halomoan Fischer, Chief Operating Officer of TRAC and Daddy Doxa Manurung, President Director of IBID, was attended by more than 30 representatives of the online media. At this event, SERA Group presented a different concept compared to their previous one. The media were invited to visit the TRAC Head Office as the initial gathering point and then escorted to the venue using a luxury bus. The media were also invited to experience the auctioning of 2 lifestyle items directly.

SERA’s Corporate Communication Division Head, Fransica, said that this activity is a routine carried out by the SERA Group to strengthen relations with the media. “We would also like to thank all media representatives who were present and have continued to provide support to all SERA Group business units through equal and informative reporting thus far,” she continued.

On this occasion, SERA Group also provided a platform for the media representatives with content creation skills to take part in the Video Challenge. This challenge is expected to spread information to the general public about the newest luxury units from TRAC Buses, as well as lifestyle auction objects from IBID.