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PT Serasi Autoraya, through its TRAC business line, has made another proud achievement by winning the Top Brand Award 2025. This award is a testament to consumer trust in the quality of TRAC services, which continue to be consistent and innovative in meeting the transportation needs of the Indonesian people.
The award was presented directly to Fransisca, as Head of the Corporate Marketing and Customer Relations Division at TRAC, on Friday, 2 May 2025, at Grha SERA (Head Office). This achievement further strengthens TRAC's position as one of the leading brands in the country’s vehicle rental industry.
Top Brand Award is a prestigious award presented to the best brands in Indonesia based on independent survey results conducted by Frontier Group in collaboration with the Marketing magazine. The survey was conducted nationwide among thousands of respondents in various major cities, based on three main parameters: Top of Mind Awareness, Last Used, and Future Intention.
“We would like to thank all TRAC loyal customers for their trust. This award motivates us to continue to provide the best, safe, and comfortable services and to innovate in response to market needs,” said Fransisca.
For more than three decades, TRAC has been a vital part of the national transportation landscape. TRAC rental services are technology-driven and comprehensive, catering to both individual and corporate customers. With a diverse fleet ranging from personal cars to buses, the company is committed to delivering excellent, customer-focused service.
The Top Brand Award 2025 award also complements TRAC's achievements throughout the year, including various service quality standard certifications and awards from national institutions. This achievement can be attributed to TRAC's commitment to maintaining high service quality, technological innovation, and a focus on driving safety.
With another Top Brand Award, TRAC confirms its existence as the brand of choice for Indonesians in the transportation sector. As we advance, TRAC is committed to continuing to grow with our customers and become a reliable mobility solution amid the evolving dynamics of transportation needs.