Superbrands 2025: TRAC’s Ongoing Commitment to Public Trust

TRAC’s commitment to maintaining high-quality transportation services was reinstated through its achievement of the Superbrands Indonesia’s Choice 2025 award.

The award ceremony took place on Friday, September 26, 2025, at The Ritz-Carlton, Pacific Place, South Jakarta. TRAC was once again named the best brand in the car rental category.

This recognition was given following an independent survey conducted by Nielsen across six major cities in Indonesia: Greater Jakarta, Bandung, Surabaya, Semarang, Medan, and Makassar.

The evaluation process, as part of the survey, covered five key indicators of brand credibility, including market dominance, sustainability, positive image, customer loyalty, and overall market acceptance.

The Superbrands Indonesia’s Choice 2025 award was presented directly by Grandtyana Mayasari, CEO of Superbrands Indonesia, to Fransisca, SERA Corporate Marketing & Customer Relation Division Head, and Desti Indriyasari, TRAC Rental Head of Retail.

This award recognizes TRAC’s consistency in delivering trusted transportation services and its relevance amid industry dynamics.

“This 20th Superbrands award is solid proof of our customers’ trust in TRAC. This achievement motivates us to grow alongside our customers, maintain service quality, foster innovation, and accompany them in every step of their journey,” said Fransisca.

TRAC remains committed to providing reliable transportation services for both personal and business needs. More than just a service provider, TRAC aims to be a trusted travel partner that offers safety, comfort, and genuine care.

For TRAC, the Superbrands 2025 award is not merely a reminder that every step taken is rooted in customer trust. It is also a driving force to continue innovating so that every journey feels more personal, relevant, and meaningful.