Colorful lanterns hanging at Kali Samba, Jojoran, are the sign that Surabaya, as a historical big city in Indonesia, is getting friendlier for everyone, either tourists or business travelers. Public trust on local government led by Tri Rismaharini is part of the improvement so that in this citywith shark and crocodile symbol, the tourism spots and business districtsare getting more attractive to visit. However, as in other big cities, several criminal cases still happen, including in the use of public transportation. For example, an online taxi driver was robbed and thrown away to Madura, as reported by Tribunnews on August 11, 2017. Another case isan online taxi driver who harassed his passenger who was only 12 years old by sending texts and making calls, as reported by Tribunnews Surabaya on May 22, 2017. Surabaya as a big city indeed offers many options for transportation for tourists or business travelers, but reflecting on the cases above, one needs to be smart in choosing whichtrusted transportation provider to use. Our taxi, ORENZ, for example, offers many services to support the trust. Our company, which operates under PT SerasiAutoraya (SERA) and is one of Astra’s companies, guaranteescare, comfort, and politeness in accordance with our motto: “Care, Cozy, and Courtesy”. Moreover, recently one of our drivers, Hari Susilo, won best driver award in national-level Abdi YasaTeladan 2017, a competition held by Transportation Ministry. These things certainly differentiate us amid the existence of other taxis that sometimes do not use the taximeter, drive recklessly, and cause other inconveniences.