Coffee drinking is now part of lifestyle, especially for young people. More and more coffee shops have been opened and many of these shops choose to use Indonesian coffee beans. This has undoubtedly boosted the popularity of Indonesian coffee, both in Indonesia and abroad. Agrofarm even recorded that Indonesia has supplied coffee to a famous US-based international coffee shop network since the 1970s. Some Indonesian coffee variants that are popular internationally are Gayo, Toraja, Bali, and Papua. This achievement keeps increasing, and Indonesia now sits in the fourth place in the list of biggest coffee-exporting countries in the world for the season of 2016-2017. Indonesian coffee just keeps becoming more popular. One of the reasons Indonesian coffee is attractive is the diversity of its flavors and scents. Each variant that’s planted in a different region also tastes different. Some have strong spicy taste, while other variants have lighter taste of fruits, but nevertheless, all taste delicious. Indonesian coffee production With the increasing number of local coffee shops, the demand for domestic coffee also increases. Indonesian Coffee Exporters Association (AEKI) Vice Chair Pranoto Soenarto said that 8% more coffee is planted every year. “Several years ago, Indonesian coffee consumption per capita was only 0.8 kg or 800 grams per year. Now it has reached 1.5 kg per year. It means that our coffee consumption keeps increasing,” Pranoto said, as quoted from Detik Finance, Wednesday (July 5, 2017). It means that in one year, an Indonesian can drink up to 1,000 cups of coffee or 2-3 cups a day on average, with one cup of coffee needing about 10-15 grams of coffee. However, coffee consumption in Indonesia is not as massive as in Japan or Malaysia yet, where the figure can reach 4 kg per capita. Indeed, most Indonesian coffee is exported instead of consumed domestically. “Of the 630,000 metric tons produced domestically every year, most of it – about 500,000 metric tons – is exported,” Pranoto said. However, domestic consumption will surely keep increasing as more and more people get into the habit of hanging out while drinking coffee. The opportunity to boost domestic consumption is still wide open. Therefore, domestic coffee production needs to be increased to meet the growing demand. The government through, among others, the Agriculture Ministry said that they’re preparing various programs for it. The government plans to increase coffee productivity through cultivation of seedlings, the use of fertilizers, water management, and replanting of old coffee plants with new ones. Moreover, the government is also improving the logistics aspect to support the price stability of farming and plantation products, including coffee. This is because logistics plays a central role in the shipment of raw materials from farmers all the way to the hands of retailers or sellers. Even the Home Affairs Ministry stated this in their study. Thus, logistics providers such as SELOG hold the key to fulfill the need for the service. This subsidiary of PT Serasi Autoraya (SERA) provides the best logistics service that guarantees safe and on-time delivery to ensure goods reach customers undamaged. Coffee business will become more promising with the ease of logistics service such as what SELOG offers. Thus, the goal of making Indonesia the biggest coffee producer in the world will only get nearer.