Used Car Trend in 2019, SUV Predicted to Get Popular

People’s interest in buying used car is predicted to remain high in 2019. However, the preference will shift from multi-purpose vehicle (MPV) to sport u
People’s interest in
buying used car is predicted to remain high in 2019. However, the preference will shift
from multi-purpose
vehicle (MPV) to sport
utility vehicle (SUV) and
small cars. According
to mobil88 President
Director Halomoan Fischer, the
shift in trend had started in 2018.
From January-November 2018, the sales of used MPV contributed 45%, declining by 10% from the previous year. “This decline is because consumers have
shifted to the two segments (SUV and small
cars)," Fischer said. (JPNN.com, December 18,
2018).
According to Fischer,
people these days have
cars not for joint needs but for individual needs. Those who were previously
interested in Avanza, Xenia,
and others, have
started to shift to SUV such
as Honda HR-V, Toyota Fortuner, Rush, and
Mitsubishi Pajero Sport.
Moreover, used car
market is also shifting to stylish and small cars such as city car and LCGC. This type already has features that
provide comfort inside the cabin. Its modern look also makes people turn their
head to this type of car.
Furthermore, the issue
of limited parking areas in big cities makes people start to prefer smaller
cars. Meanwhile, those
who are more stylish will prefer SUV that looks cooler.
According to mobil88’s record, MPV still dominates with 45%. Following it are city car (27%) and SUV (15%). Meanwhile, sedan and other types of
cars achieved 13%.
Fischer explained
that customers mostly searched for used cars priced around Rp100 million to Rp200 million. Sales are dominated by Jakarta,
Bandung, and
Surabaya.
Regardless, Fischer
said that people’s interest in buying used cars is still high. mobil88’s sales
grew by 5% in 2018 compared to sales in the previous year. In the period of January to the beginning of December 2018, the company had sold 21,000 units.
Fischer added that
some people are still interested in used cars because the prices of new cars
are much more expensive. Every year, sales of used cars at the end and
beginning of the year increase. Therefore, mobil88 offers special program to
customers who want to buy used cars in the period of Desember 18, 2018, to January 18, 2019, through Astralavista in all mobil88 showrooms.
Through
Astralavista, each customer
will get up to Rp10 million cashback. According to Fischer, there is no special
requirement for the cashback. “It
means that all customers who buy used cars during that period will get cashback
whether they pay in installments or in full,” Fischer said during Ngobras event in South Jakarta, Tuesday (December 18, 2018).
Fischer expected the
promo to be able to help people fulfill their wish to have their dream cars by
buying used cars.
A subsidiary under PT
Serasi Autoraya (SERA),mobil88 showrooms are open for anyone who
wants to buy high-quality used cars. To date, there are 20 mobil88 showrooms in the big cities in Indonesia.
As a dealership with
more than 30 years of experience, mobil88 dares to give buyback guarantee
that the cars were not
involved in a crash or flood. Moreover,
the chassis and engine numbers are guaranteed to be as stated in the vehicle
registration document (STNK) and vehicle ownership (BPKB). The odometer has also not been tampered with.
Please click this page for more information about mobil88’s
services
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