Used Car Gaining Popularity in E-Commerce Era

In line with technological development, used car business platform expands not only through showrooms and auction houses but also through e-commerce. Ma
In line
with technological development, used car business platform expands not only
through showrooms and auction houses but also through e-commerce. Many used car dealerships
have enjoyed the benefits of e-commerce, includingmobil88.
mobil88 Kenjeran Surabaya Senior
Sales Officer Guntoro Wiharjo admitted to receiving positive impacts of e-commerce. ''If previously mobili88 was
only known in Surabaya and the surrounding areas, it is now known across East
Java and even other islands,'' Guntoro said. (Republika, October 11, 2012).
Guntoro said that
selling used cars through e-commerce has its own appeal, especially in terms of
convenience. Usually, potential customers only ask about the prices of the cars
on display, and some of them will complete the transactions right afterwards. However,
some others will then visit a mobil88 showroom.
mobil88 entered
e-commerce in mid-July 2012. For the next two months, August and September, the revenue
of mobil88grew by 30%. On the other hand, that
period is the peak period for car sales prior to Eid al-Fitr.
Therefore, Guntoro added that
mobil88 will keep
maximizing sales by staying as a member and put up advertisements of all the
cars it is selling. This way,
more people will know about it. The ease of accessing e-commerce is believed to
accelerate the turnover and sales of cars, not only in East Java but also in other
islands.
mobil88 President
Director Halomoan
Fischer Lumbantoruan said that the company has long targeted e-commerce. mobil88 has also
partnered with a number of large platforms like Blibli.comin April 2018. “Through the
partnership, we are ready to give the
best, including convenient service of selling and buying, to Blibli.comcustomers," he said, as
cited from mobil88’s official
website, Wednesday (April 4, 2018).
Through the
partnership, mobil88
assesses
and buys used cars from customers who want to buy new cars on Blibli.com.
Even though
the company already has a special division for online sales called Belimob.com, Fischer said that
it does not want to waste the opportunity of cooperating with partners that are
more experienced in online sales.
"We can
learn a lot from this partnership, as well as make it easier for our customers
who sell used cars to buy new cars at one stop. So, this gives conveniences
to customers in various aspects," Fischer said (Beritagar.com, April 6, 2018).
Blibli.com Senior Vice President of Trade Partnership Lay Ridwan Gautama
said that
this service is aimed at giving convenience and solution to customers who want
to trade in their cars.
Ridwan added that
the decision to choose mobil88 as business partner was made after they
conducted exhaustive research. Blibli.com
wanted to make sure that they have a partner with similar vision and sales
level.
The opening
of trade-in service, according
to Ridwan, was also driven by the satisfying figure of car sales on e-commerce. This showed that people want
more convenience in buying goods, including cars.
In the
first month, Ridwan noted, car sales on Blibli.com
reached dozens of units, whether for payment in cash or installments. “This is the proof that our
service is accepted by the public," Ridwan said.
Other than
utilizing e-commerce, mobil88,which is
under SERA, also still focuses on showroom development. Until now, there are 20
branches of mobil88 showroom in Indonesia’s large cities.
As a showroom with
more than 30 years of experience, mobil88 dares to give buyback guarantee that
the cars were not involved in crash or flood. Moreover, the chassis and engine
numbers match the numbers stated in vehicle registration document (STNK) and
vehicle ownership document (BPKB). The odometer is also not wound back.
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