mobil88 as one of PT Serasi Autoraya (SERA)’s subsidiaries which engages in pre-owned car sales has expanded its business by opening new branch. Located in Jalan M. H. Thamrin Bintaro sektor 7, South Tangerang, this branch is officially open for public on Monday, October 2, 2017. President Director of SERA Group Yosafat Siregar directly led the ribbon-cutting ceremony that marked the inauguration of the new branch. On this ceremonial event, Chief Operating Officer of mobil88 Fischer Lumbantoruan was also present to inaugurate and give an opening speech. Moreover, the ceremony was attended by all management level officers of SERA and the management representatives of mobil88. The inauguration of new branch in Bintaro is one of mobil88’s business strategy to reach more people who need personal transportation mode. Further more, South Tangerang is a residential area that is developing rapidly. With this enormous potency, mobil88 is very optimistic to expand its business.