Innovate or DieThis motto apparently still applies to businesses until today. Without innovations, a company can become obsolete, seem out-of-date, and finally be left behind by its customers and die. In the dynamic era of business with the development of technology, company needs to have the sense of urgency to change and the spirit to move quickly to stay relevant. This is a new issue for companies because they need to be able to quickly catch up with changes.To contribute to the effort of developing business innovation climate in SERA, the Corporate Management Development Division in cooperation with BINUS Business School held an event called Innovation Sharing & Workshop for SERA Group Leaders with the theme “Business Growth Through Innovation” on Thursday, May 2, 2019, in the Auditorium on the 9th floor of Graha SERA.The event was especially held for SERA Group executives with the aims of:Building the ability of SERA Group executives to use Business Model Canvas (BMC) as a management tool for business strategy that allows describing, designing, and focusing several business aspects into one whole business strategy.Introducing to SERA Group executives the concept of Ten Types of Innovation and all kinds of strategies, tactics, and applications in BMC to decide which innovative ideas that can be used to be win the business competition.Encouraging SERA Group executives to find new business ideas that can be developed to strengthen and advance the company in today’s business competition.The innovation sharing and workshop was led by Tubagus Hanafi Soeriaatmadja SE, MM, MBA, who’s a lecturer and the Program Director of MM in Strategic Management for Executives at BINUS Business School. He’s also a practitioner and an academic in Human Capital Strategy for business with focus on banking, telecommunication, and energy resources industry.The event was opened by PT Serasi Autoraya Director Yudas Tadeus Go Wie Lien, followed by a sharing session by Tubagus Hanafi with the title “How to Anticipate Disruption Using Business Model Canvas & 10 Types of Innovation”.Not only giving a sharing session, Tubagus Hanafi also guided SERA Group executives in the workshop to understand the concept of 10 Types of Innovation with all its strategies, tactics, and applications in Business Model Canvas (BMC). Tubagus Hanafi guided SERA Group executives in finding examples of strategies and tactics of 10 Types of Innovation outside SERA Group and how to apply the strategies inside SERA Group. Attendees, who were divided into 5 teams according to their business line, looked very enthusiastic in taking part in the activities of each session. At the end of each workshop session, each team was asked to give a presentation about how to apply the strategies and tactics they found to build SERA Group’s business in the future.The event ended with the closing statement from Corp Management Development Division Head Susanti Eliana and souvenir handing from PT Serasi Autoraya to Tubagus Hanafi and BINUS Business School who have shared their knowledge with SERA Group executives. Hopefully this event would be useful for the business development of SERA Group in the future.