Amid the increasingly competitive car rental industry, TRAC, a business line of PT Serasi Autoraya (SERA), once again secured the Top Brand Award 2026 in the Car Rental category.

This achievement further reinforces TRAC’s position as one of the most trusted car rental brands in Indonesia. Fransisca, Head of Corporate Marketing & Customer Relations Division at SERA, received the award on Friday, February 27, 2026, at Grha SERA, Jakarta.

The Top Brand Award was granted based on a national survey involving thousands of respondents across five major cities: Jakarta, Bandung, Semarang, Surabaya, and Medan.

The assessment was conducted based on three key parameters of Top Brand Index (TBI):

• Top of Mind Awareness, which measures the brand first recalled by respondents;
• Last Used, which refers to the most recent brand used by respondents; and
• Future Intention, which indicates the brand respondents are most likely to use in the future.

TRAC achieved the highest TBI score in the Car Rental category, at 41.5%. This achievement also demonstrates TRAC’s consistency in maintaining competitiveness by enhancing service quality, strengthening digital services, and adapting to evolving mobility needs.

“Amid increasingly intense competition, this achievement shows that our commitment to customer experience and service innovation continues to strengthen TRAC’s position in the car rental sector. We recognize our responsibility for our customers’ experience, which is why we consistently prioritize safety, comfort, and service accessibility,” said Fransisca.

TRAC remains committed to continuously delivering relevant and reliable services to meet the growing mobility needs of the public.