36 Years of SERA: Thriving and Excelling in Work

On Monday, March 31, 2026, PT Serasi Autoraya (SERA) celebrated its 36th anniversary, which officially fell on March 22, 2026. The company hosted a hybrid celebration at Grha SERA in Jakarta. All employees attended, both in person and virtually from across Indonesia.
On Monday, March 31, 2026, PT Serasi Autoraya (SERA) celebrated its 36th anniversary, which officially fell on March 22, 2026. The company hosted a hybrid celebration at Grha SERA in Jakarta. All employees attended, both in person and virtually from across Indonesia.
Under the theme “Bertumbuh, Unggul dalam Karya” (Thriving and Excelling in Work), the event served as a reflection on the company's long journey. It also reinforced SERA's commitment to continuous growth through innovation and top-tier service.
The management team opened the event with a warm welcome to all attending personnel. A prayer followed to express gratitude for the company's milestones. Afterward, management team’s representatives scooped the top of the prepared tumpeng to symbolize hopes for future growth.
During the celebration, management announced the SERA Spirit Awards. This program recognizes individuals and business units that consistently apply the company's core cultural values.
The company also presented the Best Branch Award to honor the top-performing branch of the year. These awards aim to motivate all employees to keep improving their performance and service quality.
For more than three decades, SERA has helped drive transformation across Indonesia's transportation, logistics, and auction sectors.
This journey relies heavily on the vital role of SERA’s key stakeholders: management, customers, business partners, and all personnel, who continue to provide their best support and contributions.
Alongside these achievements, the company’s core values remain the guiding principles. These include integrity, professionalism, teamwork, service excellence, and care for others.
Moving forward, SERA remains committed to advancing as an adaptive, innovative, and competitive business. This milestone goes beyond a simple celebration. It acts as a stepping stone toward a stronger, more sustainable future that creates a positive impact on society.
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