TRAC’s consistency in delivering quality service has once again been recognized through the 2026 Service Quality Award (SQA). This year, TRAC successfully earned the Diamond rating for the 16th time with a score of 4.5850, marking the highest score in the Car Rental category.

This achievement is a testament to TRAC’s commitment and consistency in maintaining service quality and delivering experiences that meet customer needs.

The 2026 Service Quality Award was organized by MARKETING Magazine in collaboration with CARRE CX, under the theme “Think Customer Evening,” which took place on Thursday, September 3, 2026, at Plataran Senayan in Central Jakarta.

The Service Quality Award itself is based on the results of the Service Quality Index (SQI) survey conducted by CARRE CX from January to March 2026 in Jakarta, Surabaya, Medan, and Semarang, involving more than 3,500 respondents.

The SQI assessment is based on the experiences and perceptions of customers who have directly received services from the evaluated brands or companies within the past six months.

The assessment covers two main dimensions: Perceived Service Quality (PSQ) and Perceived Service Value (PSV), which evaluate service quality and the alignment of service with the costs, time, effort, and energy expended by customers.

“This achievement serves as both recognition and motivation for TRAC to continue providing services that are relevant to customer needs. For us, service quality is not just about meeting expectations, but also about creating a consistent experience at every point of interaction with customers,” said Fransisca, Head of Corporate Marketing & Customer Relations.

This award motivates TRAC to continue maintaining service quality and delivering the best experience tailored to customer needs on every trip.