Customer trust is a key element in building a strong and relevant brand. TRAC has once again demonstrated this through its achievement at the Superbrands Indonesia’s Choice 2026 event in the Car Rental category.

The award was presented directly by the CEO of Superbrands Indonesia, Grandtyana Mayasari, to SERA Corporate Marketing & Customer Relations Division Head, Fransisca, along with TRAC Head of E-Channel, Luki Prasetio, on Friday, September 25, 2026, at the Sheraton Grand Jakarta Gandaria City Hotel in South Jakarta.

Superbrands Indonesia’s Choice is an award given to brands that have undergone a selection process by Nielsen and the Superbrands team.

The selection process uses five evaluation criteria: market dominance (brand strength in the market), longevity (brand sustainability), goodwill (positive reputation), customer loyalty, and overall market acceptance (consumer acceptance of the brand).

The evaluation was also supported by surveys conducted in six major cities, including Greater Jakarta, Bandung, Surabaya, Semarang, Medan, and Makassar.

“This achievement serves as both recognition and motivation for TRAC to continue earning customer trust through relevant, consistent, and ever-evolving services. We will continue to innovate so that TRAC can provide mobility experiences that are increasingly tailored to customer needs,” said Fransisca.

This award is part of TRAC’s journey to maintain service quality while continuing to develop transportation solutions that meet the public’s needs.

Through continuous innovation, TRAC is committed to providing a mobility experience that is increasingly comfortable, safe, and reliable for customers on every trip.