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News and Event

Serasi Autoraya (SERA) and all its subsidiaries launched a program to plant 20,000 mangroves at the Semarang Mangrove Center on Tuesday, December 10, 2024. This

SERA Plants 20,000 Mangroves

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SERA (Serasi Autoraya) successfully conducted the 2024 SERA Quality Convention on-site last October. This event, aimed at improving innovation, efficiency, and 

SERA Quality Convention 2024: Move to be Invincible

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Wednesday, December 18, 2024, was a memorable day for the entire Serasi Autoraya (SERA Group) family. This year’s Christmas celebration brought happiness and a 

SERA Group Celebrates Christmas 2024

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Balai Lelang Serasi (IBID) continues to strengthen its position as a top auction house in Indonesia by opening a new branch in Pontianak, West Kalimantan. The b

IBID Expands to Pontianak and Receives a Prestigious Award

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Balai Lelang Serasi (IBID), a subsidiary of PT Serasi Autoraya (SERA), has again made a great achievement by getting first place in the 2024 Anugerah Reksa Band

IBID Wins 2024 Anugerah Reksa Bandha Award for Third Time

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Serasi Autoraya (TRAC) was awarded for its vehicle tax payment compliance on Friday, November 29, 2024. The award was presented at the “Gebyar Pajak Daerah Tahu

TRAC Wins Award for Compliant Vehicle Tax Payments

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To cap off 2024, TRAC earned the 2024 Corporate Image Award for Car Rental. Fransisca, Head of the Corporate Marketing and Customer Relations Division, accepted

TRAC Wins 2024 Corporate Image Award for Car Rental

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Serasi Autoraya (TRAC), Toyota-Astra Motor (TAM), and Pertamina Patra Niaga launched an innovative collaboration on November 22, 2024, at the opening of Gaikind

TRAC, Toyota, and Pertamina Patra Niaga Team Up to Reach Net Zero Emission 2060

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Balai Lelang Serasi (IBID), a subsidiary of PT Serasi Autoraya (SERA), held a media gathering titled “Auction Made Easy With IBID.”This event took place at Aroe

Auction Made Easy With IBID

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TRAC Balikpapan has achieved another great accomplishment by passing the Zero Accident Award Selection, held by the Ministry of Manpower of the Republic of Indo

TRAC Balikpapan Received the National Zero Accident Award

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TRAC, one of the business units of PT Serasi Autoraya (SERA), once again proved its existence in the vehicle rental industry by receiving an award at the 2024 S

TRAC Secures the Superbrands Award Again in 2024

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 To celebrate National Customer Day on 4 September 2024, PT Serasi Autoraya (SERA) and all its subsidiaries held various activities as a token of appreciation f

SERA Group Celebrates the National Customer Day

TRAC Pertahankan Sertifikasi ISO 9001:2015, Wujud Komitmen Standar Mutu

At PT Serasi Autoraya (TRAC), maintaining quality is not merely a formality, but the cornerstone of providing the best service to every customer. TRAC believes that customer trust can only be earned through reliable and consistent service.

TRAC Maintains ISO 9001:2015 Certification, Demonstrating Its Commitment to Quality Standards

Pesona Batik Mangrove Hadirkan Ruang Aman Anak untuk Berkarya

On Saturday, June 13, 2026, PT Serasi Autoraya (SERA) partnered with SDN 03 Sungai Bambu in North Jakarta to create this safe space through the “The Charm of Mangrove Batik: Creating and Innovating” program. This initiative is also part of the global “Safe from Harm” campaign.

Batik Mangrove Creates a Safe Space for Children to Be Creative

36 Tahun SERA: Bertumbuh, Unggul dalam Karya

On Monday, March 31, 2026, PT Serasi Autoraya (SERA) celebrated its 36th anniversary, which officially fell on March 22, 2026. The company hosted a hybrid celebration at Grha SERA in Jakarta. All employees attended, both in person and virtually from across Indonesia.

36 Years of SERA: Thriving and Excelling in Work

TRAC Raih Indonesia Best Companies in HSE Implementation 2026

With a score of 89.83, TRAC received the “Very Good” rating in the Service category. The award was granted for TRAC’s success in effectively implementing Occupational Health and Safety (OHS) systems, thereby enhancing workplace safety and operation performance.

TRAC Achieves Indonesia Best Companies in HSE Implementation 2026

SERA dan IMANI Care Tingkatkan Kompetensi Pengemudi Ambulans

PT Serasi Autoraya (SERA) teamed up once more with IMANI Care to organize a social initiative titled “Ambulance Drivers’ Competence Improvement” on March 7, 2026 at the Hidayatullah Mosque, Bekasi.

SERA and IMANI Care Join Forces to Enhance Ambulance Drivers’ Competence

IBID Gelar Iftar 2026: Buka Puasa Bersama dan Santunan Anak Yatim

Ramadan is the perfect moment to strengthen solidarity. This also applies to PT Balai Lelang Serasi (IBID). At the iftar gathering held at the IBID Head Office on March 6, 2026, IBID’s President Director, Daddy Doxa Manurung.

IBID Hosts Iftar 2026: An Iftar Gathering and Support for Orphans

SERA Cerdas Ajak Pelajar Mengenal Batik Indigo Ramah Lingkungan

Batik is not merely a cultural heritage but also serves as an engaging learning medium for young people. PT Serasi Autoraya (SERA) held another initiative inviting students to explore the process of making eco-friendly stamped batik using Indigofera as a natural dye.

SERA Cerdas Welcomes Students to Explore Eco-Friendly Indigo Batik

Buka Puasa Bersama SERA, Perkuat Semangat dan Profesionalitas

Celebrating the blessed Ramadan 1447 Hijri, PT Serasi Autoraya (SERA) held an iftar gathering on Wednesday, March 4, 2026, at Grha SERA, Sunter, Jakarta.

Boosting Enthusiasm and Professionalism Through SERA’s Iftar Gathering

TRAC Kembali Catat Skor Tertinggi di Top Brand 2026

Amid the increasingly competitive car rental industry, TRAC, a business line of PT Serasi Autoraya (SERA), once again secured the Top Brand Award 2026 in the Car Rental category.