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News and Event

“Life becomes the most beautiful when we can share kindness and happiness with others”For PT Serasi Autoraya (SERA), sharing is a commitment and hope to move fo

Small Kindness, Big Impact: Embracing Humanity Through the “SERA Berbagi” Program

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On Friday, March 22nd 2024, Serasi Autoraya (SERA) celebrates its 34th anniversary for the first time since the pandemic in a hybrid manner. The anniversary was

34 Years of SERA, Striving for a Better and Sustainable Future

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On Wednesday, March 20, 2024, PT Serasi Logistics Indonesia (SELOG) was awarded the Safety Management System of Public Transportation Company (SMK PAU) certific

SELOG Earns SMK PAU Certification

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For this year’s Ramadan, PT Serasi Autoraya (SERA) once again held an iftar gathering on Thursday, March 21st 2024 at Grha SERA. The gathering held at Grha SERA

SERA Group 2024 Iftar Gathering

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  (JAKARTA) PT Serasi Autoraya (SERA), a subsidiary of PT Astra International, strives for a sustainable used car market. The company offers competitive advanta

Astra Digital Mobil Takes Over Shares of Sera’s mobil88

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Serasi Autoraya, specifically TRAC, received its fifth award in 2023. TRAC was awarded the Indonesia Best Brand Award (IBBA) on Wednesday, December 13, 2023, at

TRAC Receives the Triple Platinum Award at Indonesia Best Brand Award

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At the end of 2023, a subsidiary of Serasi Autoraya (SERA), Balai Lelang Serasi (IBID), held an influencer gathering to introduce Astra Car Valuation. More than

Astra Car Valuation End Year Gathering 2023

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TRAC, the subsidiary of Serasi Autoraya, won its 18th Superbrands Awards in the Best Car Rental category late last year. It was announced at the 2023 Superbrand

TRAC Wins Superbrands Awards 2023

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TRAC, one of Serasi Autoraya’s subsidiaries, maintained its positive image by winning the Corporate Image Award 2023 for the car rental provider category. Prese

TRAC Is Named the Best Car Rental Provider

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In August, Serasi Logistik (SELOG Group) and all its branches completed the PAS 99 (Publicly Available Specification 99) recertification. PAS 99 is the standard

SELOG, the Only Logistics Company with PAS 99

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The Balikpapan branch of TRAC won another Zero-Accident Award in 2023 after successfully maintaining its zero-accident status. The Corporate OSH Forum of Balikp

TRAC Balikpapan Wins a 2023 Zero-Accident Award

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As part of its corporate social responsibility initiatives, Serasi Autoraya (SERA) hosted another road safety training program titled Ayo Aman Berlalu Lintas, t

Committed to Public Education, TRAC Hosts an Educational Campaign

TRAC Pertahankan Sertifikasi ISO 9001:2015, Wujud Komitmen Standar Mutu

At PT Serasi Autoraya (TRAC), maintaining quality is not merely a formality, but the cornerstone of providing the best service to every customer. TRAC believes that customer trust can only be earned through reliable and consistent service.

TRAC Maintains ISO 9001:2015 Certification, Demonstrating Its Commitment to Quality Standards

Pesona Batik Mangrove Hadirkan Ruang Aman Anak untuk Berkarya

On Saturday, June 13, 2026, PT Serasi Autoraya (SERA) partnered with SDN 03 Sungai Bambu in North Jakarta to create this safe space through the “The Charm of Mangrove Batik: Creating and Innovating” program. This initiative is also part of the global “Safe from Harm” campaign.

Batik Mangrove Creates a Safe Space for Children to Be Creative

36 Tahun SERA: Bertumbuh, Unggul dalam Karya

On Monday, March 31, 2026, PT Serasi Autoraya (SERA) celebrated its 36th anniversary, which officially fell on March 22, 2026. The company hosted a hybrid celebration at Grha SERA in Jakarta. All employees attended, both in person and virtually from across Indonesia.

36 Years of SERA: Thriving and Excelling in Work

TRAC Raih Indonesia Best Companies in HSE Implementation 2026

With a score of 89.83, TRAC received the “Very Good” rating in the Service category. The award was granted for TRAC’s success in effectively implementing Occupational Health and Safety (OHS) systems, thereby enhancing workplace safety and operation performance.

TRAC Achieves Indonesia Best Companies in HSE Implementation 2026

SERA dan IMANI Care Tingkatkan Kompetensi Pengemudi Ambulans

PT Serasi Autoraya (SERA) teamed up once more with IMANI Care to organize a social initiative titled “Ambulance Drivers’ Competence Improvement” on March 7, 2026 at the Hidayatullah Mosque, Bekasi.

SERA and IMANI Care Join Forces to Enhance Ambulance Drivers’ Competence

IBID Gelar Iftar 2026: Buka Puasa Bersama dan Santunan Anak Yatim

Ramadan is the perfect moment to strengthen solidarity. This also applies to PT Balai Lelang Serasi (IBID). At the iftar gathering held at the IBID Head Office on March 6, 2026, IBID’s President Director, Daddy Doxa Manurung.

IBID Hosts Iftar 2026: An Iftar Gathering and Support for Orphans

SERA Cerdas Ajak Pelajar Mengenal Batik Indigo Ramah Lingkungan

Batik is not merely a cultural heritage but also serves as an engaging learning medium for young people. PT Serasi Autoraya (SERA) held another initiative inviting students to explore the process of making eco-friendly stamped batik using Indigofera as a natural dye.

SERA Cerdas Welcomes Students to Explore Eco-Friendly Indigo Batik

Buka Puasa Bersama SERA, Perkuat Semangat dan Profesionalitas

Celebrating the blessed Ramadan 1447 Hijri, PT Serasi Autoraya (SERA) held an iftar gathering on Wednesday, March 4, 2026, at Grha SERA, Sunter, Jakarta.

Boosting Enthusiasm and Professionalism Through SERA’s Iftar Gathering

TRAC Kembali Catat Skor Tertinggi di Top Brand 2026

Amid the increasingly competitive car rental industry, TRAC, a business line of PT Serasi Autoraya (SERA), once again secured the Top Brand Award 2026 in the Car Rental category.