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TRAC Is Named the Best Car Rental Provider

TRAC, one of Serasi Autoraya’s subsidiaries, maintained its positive image by winning the Corporate Image Award 2023 for the car rental provider category. Presented by Marketing magazine and Frontier Consulting Group, this award marks the company’s unabating positive corporate image for nine years in a row.


The award was conferred in a ceremony at Grha SERA in Sunter on October 11, 2023, to Fransisca, SERA’s Corporate Communications and Marketing Division Head, on behalf of the company, by Apipudin Apip, the Research Director of Frontier Consulting Group. TRAC scored 1,941 points, the highest in the category’s index, indicating a reasonably significant increase over the company’s previous year’s score.


The index was drawn from responses from 3,000 survey participants, which included the public, corporate leaders, investors, and journalists from several news outlets. Four aspects were measured in the index: quality, performance, corporate responsibility, and attractiveness.


“We would like to thank everyone for always trusting TRAC, enabling us to secure the award for the ninth time. The key to the years of positive corporate image has been maintaining high levels of satisfaction and trust from all stakeholders. We have always strived for inventiveness and innovation in our continuous effort to deliver excellent service and convenience to our customers. We have consistently implemented good corporate governance, or GCG, across our business operations. With this robust management of our business, we hope to always give value to many people, today and tomorrow,” stated Fransisca.


To explore TRAC’s products and services TRAC, head to www.trac.astra.co.id or download the TRACtoGo app from the Play Store or the App Store.

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