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Many people dream of working for an established company, attracted by its financial stability and strong reputation. Lucrative benefits and a promising career path are often key motivators as well.
Such an aspiration is completely fine. However, when applying for a job, it’s also important to consider one key factor: company culture.
Some sources suggest that company culture plays a crucial role in fostering a comfortable working environment. It affects employees’ morale, productivity, creativity, and even welfare.
A company needs to build a positive culture. So, what exactly is a company culture?
Company culture is defined as a set of values, beliefs, and attitudes that characterize a company and are expected to be followed by its employees. It becomes a shared framework for operating in the business world.
Company culture can be influenced by various factors, such as the company’s vision, values, practices, human resources, and profile.
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An effective company culture can help a company achieve its goals. It boosts the employees’ drive to work hard, achieve common goals, and behave positively.
Company principles and culture are demonstrated when employees treat clients with respect and common courtesy. A negative company culture, contrarily, can tarnish the company’s image.
Such a culture is evident in several aspects, including employee absenteeism and resignation rates, as well as poor customer relations and communication.
At least four types of company culture are worth knowing, each shaped by diverse business goals and priorities. Read on for more.
This culture embraces commitment, tradition, open communication, and consensus as the pillars of business. The people within it are closely connected, allowing for solid cooperation.
This culture is founded on unlimited energy and creativity, fostering dynamic change and creative freedom. Every employee is encouraged to take risks.
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This culture is considered the most aggressive, as it encourages healthy competition in both external and internal spheres. Every employee is expected to set high targets, with performance-based rewards and punishments in place.
In this culture, the company’s structure plays a crucial role in determining the interaction between employees. Employees are considered more productive in achieving targets when they are well-supervised and follow established rules.
The adherents of this culture view that the company can expect a consistent performance with written rules and procedures in place.
A healthy and productive work environment can be achieved in several ways. Learn more below.
Establish company values
Some key principles that contribute to a healthy company culture include collaboration, diversity, creativity, agility, customer focus, integrity, and respect for employees.
Hire competent employees
When hiring employees, the company should focus on individuals who not only possess the necessary skills but also share the same values as the company.
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Foster optimism in the workplace
The company should respect employee productivity to drive them to improve. It’s equally vital to promote hospitality from the most basic things, such as smiling and expressing gratitude.
Become a good listener
The company needs to encourage every employee always to be open to any feedback as a reflection and tool for self-development.
Responsible for the company’s growth
Lastly, the company needs to raise employees’ awareness that they work as a team that must contribute and share equal responsibility for the company’s growth.
Fostering a good company culture is essential to creating a healthy and enjoyable work environment. The company’s profile is indeed an important aspect to consider when applying for a job. Choose a company with a good reputation and credibility in its field, like PT Serasi Autoraya, or SERA.
SERA was founded on 22 March 1990 and has become the leader in Indonesia’s logistics and transportation industry. This Astra Group company regularly welcomes new members to fill various positions.
SERA continues to provide opportunities for individuals qualified for positions at the company and its subsidiaries.