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Do you know how to catch a recruiter’s attention more quickly when applying for a job? One of the keys is personal branding. According to a survey, 70% of hiring managers say that personal branding is more important than a resume. But it does not mean your resume is not important.
Personal branding is a strategy to shape how others perceive you and build a positive public image. This can include skills, personality traits, or values that you stand for. Some key benefits of personal branding include:
Showcasing your unique strength
increasing your value in the job market
boosting credibility
building a strong image as an expert
opening various opportunities for growth
But to maximize the benefits of personal branding, you will need the right strategy. There are a few key traits you should emphasize, including:
Consistency (repeating something consistently so it is ingrained in people’s mind)
Specialty or uniqueness (having a specialty or uniqueness makes you different from other people)
Relevancy (building an image that aligns with your audience or industry)
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You must define the goal of your personal brand because it will determine the steps you need to take. For example, if you want to be known as a digital marketing expert, narrow it down even further to a specific niche you want to focus on to make your appeal even stronger. This could be content writing SEO and social media SEO.
Even though both fall under digital marketing, they use different platforms and require different skills.
After all, you have to compete with other people to become better known. For that, you need to do your research first.
Collect profiles of several people who have positive personal branding to be used as role models.Study their skills, common activities, work ethic, achievement, and more—not to imitate them, but to draw inspiration from and better highlight your own uniqueness.
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From all the qualities you possess, which ones grab people’s attention the most? Identify those and emphasize them consistently to strengthen your personal brand.
Discover what makes you unique, because originality is one of the most important values in personal branding. So, always be honest and stay true to yourself.
For instance, if you want to be known as a content creator who shares funny stories, never steal someone else’s story and pretend that it happened to you.
It is not only unethical, but could also lead to legal issues and tarnish your reputation. Make honesty one of the core principles you live by.
Strengthen your personal branding by sharing your portfolio, which serves as tangible proof of your skills. Tailor the content to highlight the uniqueness or special talent you want to emphasize.
For example, if you want to be recognized as an illustrator, include some of your best illustrations in your portfolio. You can create a dedicated website as your portfolio or use Instagram to upload and showcase your work.
Developing a personal brand is not something that happens overnight. It requires continuous effort and consistency over time.
That’s why you should not delay your intention to build it.Along the way, you will surely encounter some trial and error, no matter how great your plan is. So, let’s begin shaping your personal brand now.
See also: Join Astra Group’s SERA: Exciting Careers Open This June 2025
Those are some insights into the importance of personal branding and how to build it. But beyond building your personal brand, make sure to apply to companies that offer a positive work culture and clear career prospects. Choose a company with a good reputation and credibility in its field, such as PT Serasi Autoraya, or SERA.
SERA was founded on 22 March 1990 and has become the leader in Indonesia’s logistics and transportation industry. This Astra Group’s company regularly welcomes new members to fill various positions.
SERA continues to provide opportunities for individuals qualified for positions at the company and its subsidiaries.