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Over the next few years, Generation Z (Gen Z) is expected to be the most dominant and impactful group in the workforce. Gen Z includes individuals born between 1997 and 2012, after Millennials and before Generation Alpha.
Since they are currently aged 13 to 28, many are starting to look for promising careers that align with what they enjoy.
As a generation that grew up with advanced internet and digital technology, Gen Z is known for being tech-savvy, adaptable, creative, and socially aware.
This generation is also believed to have high career expectations, seeking not only jobs driven by passion but also those that offer long-term prospects and financial security.
So, what are the most prospective job options for Gen Z in the future? Here are some recommendations.
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For Gen Z, who grew up digitally, the marketing and social media world is an excellent job area.
They are familiar with platforms such as Instagram, TikTok, YouTube, and have a strong grasp of online trends and dynamics.
This role covers marketing strategies across various digital channels, including SEO, SEM, email marketing, content marketing, and social media content.
To pursue this, skills in copywriting, data analysis, graphic design, and content creation are necessary.
The average salary for a Digital Marketing Specialist in Jakarta is around Rp7.6 million. Meanwhile, a Social Media Specialist earns around Rp4.6 million per month. These figures are certainly appealing to creative and innovative young people.
If you are interested in technology, the fields of IT and software development offer excellent prospects.
These roles include software developers, web developers, data analysts, and network engineers.
Apart from technical expertise in programming and network systems, strong communication skills are needed for teamwork across departments.
See also: Grow with Astra: SERA Group Jobs Available in October 2025
Given the rising demand for IT professionals, it offers job stability and attractive income potential. In Jakarta, the average salary for an IT professional or developer starts at Rp8.9 million per month.
Gen Z is known for its strong entrepreneurial spirit. They strive for independence and aim to make an impact through their own businesses, whether in online retail, creative industries, or startups.
To build a business, you need skills like time management, innovation, leadership, communication, and financial literacy.
Try starting small—like selling online or becoming a dropshipper—before you build your own brand. With their creativity and adaptability, this opportunity is wide open for Gen Z.
If you are creative and active on social media, becoming a content creator can be a promising career. This field offers a great opportunity to express your passion for photography, videography, graphic design, and storytelling.
To succeed, you need skills in video editing, copywriting, trend research, and content performance analysis.
A content creator’s income can vary greatly, ranging from millions to tens of millions of rupiah per month, based on the number of followers and brand partnerships.
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Gen Z values flexibility and work-life balance, making freelancing a highly preferred career option. With remote work, freelancers can work anywhere and make their own schedule.
Popular freelance jobs for Gen Z include content writing, graphic design, video editing, and web development.
Income depends on the number of projects and hours worked, but with good management, freelancers can earn even more than full-time employees.
Those are five prospective job recommendations for Gen Z like you to kickstart your career. No matter which path you take, always do your best.
If you want to pursue a corporate career, choose a company with a good reputation, a positive work environment, and clear career growth.
One such company isPT Serasi Autoraya (SERA), a transportation, logistics, and auction company that is part of the Astra Group.
Since its founding on March 22, 1990, SERA has continued to grow and welcomes the best talent to fill various strategic positions.