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News and Event

As part of its commitment to environmental preservation and community economic empowerment, PT Serasi Autoraya (SERA), in collaboration with the Indonesian Yout

SERA & YAPERSI Promote Green Economy for Batik MSMEs in Cuku Nyinyi

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TRAC’s commitment to maintaining high-quality transportation services was reinstated through its achievement of the Superbrands Indonesia’s Choice 2025 award.Th

Superbrands 2025: TRAC’s Ongoing Commitment to Public Trust

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Showing its concern for the environment, PT Serasi Autoraya (SERA) held the “Festival Sahabat Mangrove” on Wednesday, September 3, 2025, at Angke Kapuk Nature P

Festival Sahabat Mangrove: Education & Action for Coastal Ecosystem Preservation

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PT Serasi Autoraya (SERA) restates its commitment to diversity and sustainability through the SERA Cerdas program.The program was part of the Perkemahan Pramuka

SERA Cerdas Held Eco-Friendly Batik Training at PPBK Nasional 2025

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One of PT Serasi Autoraya's business lines, TRAC, won another Service Quality Award. This time, the Diamond title in the car Rental category marked its 15th vic

TRAC Secures the 15th Diamond  Rating in the Service Quality Awards 2025

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Serasi Autoraya (SERA) and its subsidiaries celebrated Indonesia’s 80th anniversary of independence with great enthusiasm and gratitude. Flag-raising ceremonies

SERA Group Celebrates 80th Anniversary of Indonesia’s Independence

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In commemoration of World Mangrove Day on July 26, 2025, themed as “Mangroves: Our Shield Against Climate Change,” PT Serasi Autoraya (SERA) initiated an enviro

SERA Makes Lampung’s Coastline Green on World Mangrove Day 2025

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 As an expression of its dedication to the four core pillars of Corporate Social Responsibility (CSR)—Education, Environment, Health, and Community Empowerment—

SERA Empowers PKK Community Through Batik Tulis Training

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 To celebrate National Children's Day, PT Serasi Autoraya (SERA) once again carried out a Corporate Social Responsibility (CSR) program on 23 July 2025, at the 

National Children's Day, SERA Invites Friends with Special Needs to Learn Batik

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In its ongoing contribution to foster a safe driving culture in Indonesia, PT Serasi Autoraya (SERA), through its SERA Cerdas Indonesia initiative, demonstrated

SERA Cerdas Indonesia Launches “Let's Drive Safely” Campaign

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Jakarta – PT Serasi Autoraya (SERA) received another visit from the Filoksenia Foundation at its Grha SERA headquarters in Sunter on July 2, 2025. More than a g

SERA & Filoksenia Foundation Extend Collaboration to Empower Neurodiverse Artists

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On Tuesday, July 15, 2025, Balai Lelang Serasi (IBID), a subsidiary of Serasi Autoraya (SERA) under the Astra Group, officially opened its new headquarters loca

IBID Inaugurates New Office as Integrated Automotive Auction Center in Jakarta

TRAC Pertahankan Sertifikasi ISO 9001:2015, Wujud Komitmen Standar Mutu

At PT Serasi Autoraya (TRAC), maintaining quality is not merely a formality, but the cornerstone of providing the best service to every customer. TRAC believes that customer trust can only be earned through reliable and consistent service.

TRAC Maintains ISO 9001:2015 Certification, Demonstrating Its Commitment to Quality Standards

Pesona Batik Mangrove Hadirkan Ruang Aman Anak untuk Berkarya

On Saturday, June 13, 2026, PT Serasi Autoraya (SERA) partnered with SDN 03 Sungai Bambu in North Jakarta to create this safe space through the “The Charm of Mangrove Batik: Creating and Innovating” program. This initiative is also part of the global “Safe from Harm” campaign.

Batik Mangrove Creates a Safe Space for Children to Be Creative

36 Tahun SERA: Bertumbuh, Unggul dalam Karya

On Monday, March 31, 2026, PT Serasi Autoraya (SERA) celebrated its 36th anniversary, which officially fell on March 22, 2026. The company hosted a hybrid celebration at Grha SERA in Jakarta. All employees attended, both in person and virtually from across Indonesia.

36 Years of SERA: Thriving and Excelling in Work

TRAC Raih Indonesia Best Companies in HSE Implementation 2026

With a score of 89.83, TRAC received the “Very Good” rating in the Service category. The award was granted for TRAC’s success in effectively implementing Occupational Health and Safety (OHS) systems, thereby enhancing workplace safety and operation performance.

TRAC Achieves Indonesia Best Companies in HSE Implementation 2026

SERA dan IMANI Care Tingkatkan Kompetensi Pengemudi Ambulans

PT Serasi Autoraya (SERA) teamed up once more with IMANI Care to organize a social initiative titled “Ambulance Drivers’ Competence Improvement” on March 7, 2026 at the Hidayatullah Mosque, Bekasi.

SERA and IMANI Care Join Forces to Enhance Ambulance Drivers’ Competence

IBID Gelar Iftar 2026: Buka Puasa Bersama dan Santunan Anak Yatim

Ramadan is the perfect moment to strengthen solidarity. This also applies to PT Balai Lelang Serasi (IBID). At the iftar gathering held at the IBID Head Office on March 6, 2026, IBID’s President Director, Daddy Doxa Manurung.

IBID Hosts Iftar 2026: An Iftar Gathering and Support for Orphans

SERA Cerdas Ajak Pelajar Mengenal Batik Indigo Ramah Lingkungan

Batik is not merely a cultural heritage but also serves as an engaging learning medium for young people. PT Serasi Autoraya (SERA) held another initiative inviting students to explore the process of making eco-friendly stamped batik using Indigofera as a natural dye.

SERA Cerdas Welcomes Students to Explore Eco-Friendly Indigo Batik

Buka Puasa Bersama SERA, Perkuat Semangat dan Profesionalitas

Celebrating the blessed Ramadan 1447 Hijri, PT Serasi Autoraya (SERA) held an iftar gathering on Wednesday, March 4, 2026, at Grha SERA, Sunter, Jakarta.

Boosting Enthusiasm and Professionalism Through SERA’s Iftar Gathering

TRAC Kembali Catat Skor Tertinggi di Top Brand 2026

Amid the increasingly competitive car rental industry, TRAC, a business line of PT Serasi Autoraya (SERA), once again secured the Top Brand Award 2026 in the Car Rental category.